Mathilde, co-founder of a floral cooperative, talks about how she and her team are challenging the globalised flower industry by sourcing locally, working seasonally, and reconnecting floristry with land, growers, and community.
From the difficulties of finding non-industrial flowers to the joy of collaborating with small producers across France, she shares why sustainability is not a trend but a practice built on relationships, patience, and care.
This is the third video of @Popagandagr ‘s series about plants and flowers from around Europe. This shortdoc is also part of our “Stories Breaking Borders” series. To watch other films in the series, check out our channel.
